Rocio Carrion

“Our flag does not fly because the wind moves it. It flies with the last breath of each soldier who died protecting it.” — Unknown

I’m a small-town girl from Friona, TX—proudly known as the “Cheeseburger Capital of Texas!” After graduating from Friona High School, I went on to earn my Bachelor’s Degree in Mass Communications from West Texas A&M (Go Buffs!).

My journey with State Farm began years ago, and in 2021, I officially became an agent after six rewarding years with the company. During that time, I found my passion for helping others and giving back to the community that means so much to me. I’m especially proud to be the first Latina State Farm agent in Amarillo, and I’ve been honored to be nominated twice for Hispanic Woman of the Year.

Those same years also brought something even more meaningful—I met my husband, an Amarillo firefighter. Today, we’re raising two amazing kids and love spending our free time enjoying simple moments together as a family.

I truly love what I do and feel grateful to serve Amarillo and surrounding communities like Perryton, Dumas, Canyon, Bushland, Bishop Hills, Borger, Panhandle, Stratford, Umbarger, Hereford, and even back home in Friona. Whether you’re new to the area or have been here for years, my team and I are here to help. We proudly offer support in both English and Spanish and can assist with home, renters, auto, life, business, and pet insurance.

At the end of the day, I’m here to make sure you feel supported, protected, and taken care of—just like family.